privacy

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, purchase our products, contact us, create an account, apply to become a trade partner or subscribe to our marketing communications.

This policy applies to www.inkfly.co.uk and is intended to comply with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Inkfly® is a trading brand of Scaleup Strategies Limited.

The legal entity responsible for your personal information (the Data Controller) is:

SCALEUP STRATEGIES LIMITED
Company Number: 16088502
Beaconwood
Bordon Hill
Stratford-Upon-Avon
England
CV37 9RX

Throughout this Privacy Policy, references to “Inkfly”, “Inkfly®”, “we”, “us” or “our” refer to Scaleup Strategies Limited trading as Inkfly®.

2. Information We Collect

Depending on how you interact with Inkfly®, we may collect:

Information You Provide

Your name
Email address
Telephone number
Billing and delivery addresses
Company or trading name
Order and transaction information
Customer account information
Trade, retailer, reseller or distributor application information
Information submitted through website forms
Customer service communications
Marketing preferences
Reviews, feedback or other information you choose to provide

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

IP address
Browser and device information
Operating system
Pages visited
Website interactions
Referring website or source
Approximate location derived from technical information
Cookie and analytics information

3. How We Use Your Information

We may use your personal information to:

Process and manage orders
Process payments and refunds
Arrange delivery and fulfilment
Create and manage customer accounts
Respond to enquiries
Provide customer service
Assess trade, retailer, reseller and distributor applications
Manage authorised Inkfly® trade relationships
Provide access to trade pricing and services
Send important order or account communications
Send marketing communications where permitted
Improve our products, website and customer experience
Analyse website usage and performance
Prevent fraud, misuse and security threats
Maintain appropriate financial and business records
Meet our legal, tax and regulatory obligations
Establish, exercise or defend legal claims

We will only process personal information where we have a lawful basis for doing so.

4. Our Lawful Bases for Processing

Depending on the circumstances, we may rely on:

Contract – where processing is necessary to fulfil an order, provide a service or take steps requested by you before entering into a contract.

Legal Obligation – where processing is necessary for us to comply with legal, accounting, tax or regulatory requirements.

Legitimate Interests – where processing is reasonably necessary for operating, protecting and improving Inkfly®, managing customer and trade relationships, preventing fraud and communicating appropriately with customers and business contacts.

Consent – where you have specifically agreed to particular processing, such as certain marketing activities or the use of non-essential cookies.

Where we rely upon consent, you can withdraw that consent at any time.

5. Orders and Payments

When you purchase from Inkfly®, we collect information necessary to process your order and deliver your products.

Payments may be processed through third-party payment providers. Inkfly® does not necessarily receive or retain your complete payment card information.

Relevant information may be shared with payment processors, delivery companies, fulfilment providers and other service providers where necessary to complete your transaction.

6. Trade, Retailer and Distributor Applications

Inkfly® works with retailers, professional businesses, distributors and other authorised trade partners.

If you apply for an Inkfly® trade account or partnership, we may collect information including:

Your name and contact details
Business name and address
Website and social media details
Nature and type of business
Number of retail locations
Estimated purchasing requirements
Relevant information provided as part of your application

We use this information to assess applications, establish trade relationships, provide trade pricing and manage authorised Inkfly® partners.

7. Marketing Communications

Where permitted, we may send you information about:

New Inkfly® designs
Product launches
Limited editions
Promotions and offers
Trade opportunities
Inkfly® news and updates

You can unsubscribe from marketing communications at any time by following the unsubscribe instructions contained within our emails.

Opting out of marketing does not prevent us from sending essential communications concerning an order, account, application or existing business relationship.

8. Cookies and Analytics

Our website may use cookies and similar technologies to:

Provide essential website functionality
Remember your preferences
Understand how visitors use the website
Measure website performance
Improve our products and services
Support marketing and advertising activities

Where required, non-essential cookies will only be used after you have provided the appropriate consent.

You can manage your preferences through the cookie controls available on our website.

Please see our Cookie Policy for further information.

9. Sharing Your Personal Information

We do not sell your personal information.

We may share personal information with trusted third parties where reasonably necessary, including:

Website and ecommerce service providers
Hosting and technology providers
Payment processors
Delivery and courier companies
Warehousing and fulfilment providers
Email and communications providers
Analytics providers
Marketing and advertising platforms
IT and security providers
Professional advisers, including accountants, insurers and legal advisers
Regulators, government bodies or law enforcement agencies where legally required

Depending on the circumstances, these organisations may act as data processors on our behalf or as independent data controllers.

10. International Data Transfers

Some technology, ecommerce, analytics, marketing or other service providers used by Inkfly® may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that suitable data protection safeguards are in place as required by applicable law.

These may include recognised adequacy arrangements or approved contractual safeguards.

11. How Long We Keep Your Information

We only retain personal information for as long as reasonably necessary for the purposes for which it was collected.

The appropriate retention period will depend upon factors including:

The nature of the information
Our relationship with you
Legal and regulatory requirements
Accounting and taxation requirements
Fraud prevention requirements
Potential disputes or legal claims

Where information is no longer required, we will securely delete, anonymise or otherwise dispose of it where appropriate.

12. Keeping Your Information Secure

We take appropriate technical and organisational measures designed to protect personal information against:

Unauthorised access
Accidental loss
Misuse
Alteration
Unauthorised disclosure
Destruction

However, no online system can guarantee absolute security.

If you create an account with Inkfly®, you are responsible for keeping your password and login information confidential.

13. Your Data Protection Rights

Under UK data protection law, depending on the circumstances, you may have the right to:

Request access to your personal information
Request correction of inaccurate or incomplete information
Request deletion of your personal information
Request restriction of processing
Object to certain processing
Request transfer of your personal information
Withdraw consent where processing relies upon consent

You also have the right to object to the use of your personal information for direct marketing at any time.

To exercise your rights, please contact Inkfly® using the contact details available on our website.

We may need to verify your identity before completing certain requests.

14. Complaints

If you have concerns about how we process your personal information, please contact us so that we can investigate your concerns.

You also have the right to make a complaint to the UK's data protection regulator:

Information Commissioner's Office (ICO)

Further information about your data protection rights and how to make a complaint is available through the ICO.

15. Third-Party Websites

Our website may contain links to third-party websites, social networks or other online services.

Scaleup Strategies Limited and Inkfly® are not responsible for the privacy practices of external websites.

We recommend reviewing the privacy information provided by any third-party website before submitting personal information.

16. Children's Privacy

Our online store and trade services are not intended to knowingly collect personal information directly from children who are not legally able to provide the relevant consent or enter into transactions without appropriate parental or guardian involvement.

If we become aware that personal information relating to a child has been collected inappropriately, we will take reasonable steps to remove it.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to Inkfly®, our website, technology, service providers or applicable legislation.

The latest version will be published on this page and the “Last updated” date will be amended accordingly.

18. Contact Us

For questions concerning this Privacy Policy, your personal information or your data protection rights, please contact us through the Inkfly® website.

Inkfly®

A trading brand of: